Marketing Image differentiation competitive advantage Essay

Marketing Image differentiation competitive advantage - Essay Example It should be noted that in this type of differentiation strategy, the product is not tangibly different from its competitors. The marketer's primary function, then, is the addition of intangible features which would enhance the image and position of the product in the market. Tangible differentiation is much more apparent and easily identified than intangible ones. In case of toothbrushes, Colgate and Oral B are tangibly different. Oral B toothbrushes are distinctive because of the red dye in the center bristles which fades and tells customers when they need a new toothbrush. On the other hand, Colgate offers its revolutionary toothbrush that focuses on overall hygiene with its tongue cleaner. Intangible differentiation can best seen in the laptop market. It should be noted that some notebooks offered by Hewlett-Packard and Apple Computers are the same in terms of memory, connectivity, battery life, etc. However, customers are willing to pay a premium for a Mac because it is marketed as an upscale product while HP is for the mass market. The price of the notebooks together with their images in the market succeeds in creating intangible differences for the product. Extreme examples of the two products which are tangibly the same but are differentiated in the market

Geography of water and energy resources Essay Example | Topics and Well Written Essays - 250 words - 1

Geography of water and energy resources - Essay Example Based on the reading of "Who Gets What From Imported Oil?" concerning the viewpoints on OPEC wealth and power, it can be ascertained that OPEC, being an international organization, is often regarded an economic association of the oil producing or exporting countries having the mission to increase the fixed income of its associated countries. The survey conducted by OPEC in the year 2012 highlights that the OECD countries are making more profits from oil taxation as compared to the nations of OPEC. The results of the survey also explained that the OPEC countries are earning revenues of $4,888 billion, whereas OECD countries are earning $5,553 billion from exporting oil. The outcome from this survey eventually reveals the prevalence of inefficiency in the functions of OPEC. It is worth mentioning in this regard that every country falling under OPEC fails to reset the value of crude oil, which in turn, creates huge differences in taxation (OPEC,